Bowmore – Aston Martin

Bowmore and Aston Martin have been partners in craft and attention-to-detail for years.

We worked alongside their internal teams and S+CO on the global launch of their latest range, creating a digital showcase of the classic cars that inspired this launch.

  • Brand & Strategy
  • Digital Experience
  • D2C & Drinks
All Three Bowmore Aston Martin whisky bottles and a classic Aston Martin Le Mans Work car showcase the Bowmore Aston Martin 10 year old whisky bottle in this example print image created by More Yum. "DISCOVER TRUE BEAUTY: Heritage craftsmanship and innovation come together in this collection exclusively available to the global traveler". You can discover more at www.bowmore.com

We knew that the site needed to work especially well in a retail environment within an exhibition space, so we decided to design a horizontal tablet-first scroller. A website, but make it feel like a native touch environment.

"Aston Martin Le mans work" classic 1932 model of car is shown to display digital image created by More Yum
Two Bowmore Aston Martin whisky bottles and a classic Aston Martin Atom car showcase the Bowmore Aston Martin 15 year old whisky bottle in this print image created by More Yum. "DISCOVER TRUE BEAUTY: Heritage craftsmanship and innovation come together in this collection exclusively available to the global traveler". You can discover more at www.bowmore.com
Two digital images are superimposed on a 1932 Aston Martin Le mans work" classic 1932 model car. The first superimposed image is racing green and features the text “1932: a racing car” which is superimposed onto the back wheel of the same model of car. The second superimposed image is cut but features the text “Bowmore: 10 year old”. This image is to showcase the Bowmore Aston Martin 10 year old whisky bottle

The main focus, throughout, was to connect the highly detailed illustrative work with the intricate bottle design.

A racing green coloured background featured two mobile screens in landscape view. The two images are racing green. In the first image there is a Bowmore Aston Martin 15 year old whisky bottle label in the second image, there is an Aston Martin Le mans work" classic 1932 model car tyre.
A racing green background has a large image of a Bowmore Aston Martin 15 year old whisky bottle on it which is zoomed into the label, this has a description of the whisky which is “Married in 1st filled Bourbon casks to create a refreshing silky peat smoked character with notes of citrus”. The alcohol is 43% vol. There is tricolor image slightly superimposed on this image of the three Bowmore Aston Martin whiskies and each colour features a bottle: the first is a racing green patterned column with the Bowmore Aston Martin 10-year old bottle on it and it invites you to “Discover Bowmore 10 year old” “1932”; the second is an off-white column with the Bowmore Aston Martin 15-year old bottle on it and it invites you to “Discover Bowmore 15 year old” “1939”; the firthird st is a blued column with the Bowmore Aston Martin 18-year old bottle on it and it invites you to “Discover Bowmore 18 year old” “1957”;
A classic Aston Martin Atom car showcases the Bowmore Aston Martin 15 year old whisky bottle in this print image created by More Yum. "DISCOVER TRUE BEAUTY: Heritage craftsmanship and innovation come together in this collection exclusively available to the global traveler". You can discover more at www.bowmore.com

A mobile of "Bowmore Timeless" with a space background on the screen sits on a dark blue and green molten background

Bowmore – Timeless

Experience the art of time
  • D2C & Drinks
  • Digital Experience
A dark bronze and black oil patterned background with a stylised white plus sign on it

S+Co

Translating physical spaces to digital spaces
  • Culture & Social Impact
  • Website
“Anna Thurber” is in between the in and life in “Frozen in Life” and the background is Anna’s Art featuring flora and fauna. The initials AT feature in an oval in the O

Anna Thurber – Frozen in Life

Currently working on a digital exhibition platform with artist Anna Thurber
  • Culture & Social Impact
  • Brand & Strategy
  • Digital Experience